If you are actually looking for the website optimization then, in that case, you must surely refer to the Google My Business Optimisation, as it is actually considered to be the most effective as well as the most worthwhile local marketing service in the year 2020.
If you will have a look into the BrightLocal’s local search industry survey which they release annually, you will find that the on-site optimization is actually now the shifted to the second position when we talk of the most worthwhile local marketing service.
This survey covers under it around 475 local marketers along with its business practices, also its pricing, its salaries as well as all the services which these local marketers actually offer.
As per the information provided by this survey, the top five most effective as well as most valuable services are:
- Google My Business Optimisation
- On-site optimization
- Reputation management
- Citation management
- Website design
Nowadays even if you will have the view of all the local marketers then you will actually find that Google My Business Optimisation is just becoming the most common as well as most repeatedly offered service by all the local marketers.
The very preference of more and more local marketers is actually now shifting to Google My Business Optimisation (GMB) instead of those traditional Search Engine Optimisation (SEO).
Let us also have a look over the top five most repeatedly or rather most commonly offered services of all the local marketers. They are:
- Google My Business Optimisation (GMB)
- Search Engine Optimisation (SEO) audits/analysis
- On-site optimization
- Reporting/analytics
- Citation management
Search Engine Optimisation is best for Attracting New Clients
Although as we had already seen that the Search Engine Optimisation (SEO) is no more the most worthwhile or rather most repeatedly offered service but still, there are certain local marketers who still state that Search Engine Optimisation (SEO) is the excellent online tactic if you actually want to attract the new clients. Content marketing, LinkedIn, as well as Pay – Per – Click (PPC) are also referred to as the other effective online channels.
Still, if you are looking for the best method or the most effective way of winning the clients then it is “word of mouth” and nothing else can actually be more valuable than this. All of these local business groups, as well as these industry conferences, are still counted under the most important and also the most effective ways of winning the clients.
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Google Rankings Matter Most to Businesses
The most important or rather the valued rankings are actually the Google rankings, which are actually taken in to the very consideration by a maximum of the local businesses and thus these rankings have a significant role to play in the local marketing metrics. As per the survey, all these Google rankings are actually much more valuable or significant for the new businesses, if we actually compare the very significance of these rankings for those new customers as well as those new leads.
The five local marketing metrics which are actually considered to be the most important ones by the businesses are as follows:
- Google rankings
- New customers
- New leads/inquiries
- Organic traffic
- Number of new reviews
Hence, we must always keep in mind that whenever we are actually preparing our very monthly reports then we must actually never forget to mention all the above given local marketing metrics.